Jan 16, 2012

Conduct Regular ‘Health Screenings’ with Custom Reports

Most of us are creatures of habit, and often times, we take for granted that things are working fine and it doesn’t occur to us to make sure everything is in order.

When it comes to getting people to filling up forms on your website, sending out emails to your database, or even scheduling an autoresponder series to your subscribers, it’s always a good idea to conduct regular ‘health screenings’.

What we mean is, for example, to track if your sign up rates on your forms are consistent, to notice if your EDMs (Electronic Direct Mailers) are being delivered, or to analyze if your newsletters are being read by your recipients.

Sometimes, an anomaly to what you usually expect to see can be a signal to you that something is amiss. It could be an unusually low form subscription rate, or an extraordinary email bounce rate, or a puzzling low email open rate.

Only when you know that there’s an issue, then can you start to troubleshoot and diagnose if something went wrong somewhere and rectify the situation asap.

JIVE!™ offers a built-in reporting function to track how well your campaigns are going, how much of your emails are being delivered, and if they are actually being read and more.

This way, you can fine tune and improve your marketing strategy and optimize the ROI and every marketing dollar spent.

That’s just one of the many nifty benefits you get with a free JIVE!™ account.

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