Show your loved one you care and send him/her a beautiful Valentine’s Day greeting e-card.
Most of us are creatures of habit, and often times, we take for granted that things are working fine and it doesn’t occur to us to make sure everything is in order.
When it comes to getting people to filling up forms on your website, sending out emails to your database, or even scheduling an autoresponder series to your subscribers, it’s always a good idea to conduct regular ‘health screenings’.
What we mean is, for example, to track if your sign up rates on your forms are consistent, to notice if your EDMs (Electronic Direct Mailers) are being delivered, or to analyze if your newsletters are being read by your recipients.
Sometimes, an anomaly to what you usually expect to see can be a signal to you that something is amiss. It could be an unusually low form subscription rate, or an extraordinary email bounce rate, or a puzzling low email open rate.
Only when you know that there’s an issue, then can you start to troubleshoot and diagnose if something went wrong somewhere and rectify the situation asap.
JIVE!™ offers a built-in reporting function to track how well your campaigns are going, how much of your emails are being delivered, and if they are actually being read and more.
This way, you can fine tune and improve your marketing strategy and optimize the ROI and every marketing dollar spent.
That’s just one of the many nifty benefits you get with a free JIVE!™ account.
Oftentimes when we want to send out emails to a large group of people, what most people would do is just to copy and paste the emails into the ‘To’ section or even ‘Bcc’ or ‘Cc’ section, then click ‘Send’.
While this way saves time, it is rather impersonal and the recipient will know that you have simply sent a mass email without addressing him/her directly.
Whatever our intended result is, it might make sense to be able to address the recipient personally, even by name, so that the email appears to be specifically crafted for that one recipient.
Even if the recipient knows that it is a generic email, when we are able to insert the recipient’s name or other detail relevant only to him/her, the ultimate effect will be better.
You can do this very easily with JIVE!™ by inserting custom tags.
Simply choose the info you want inserted into your email, such as First Name, Last Name, Company or any other detail for that matter, and click ‘Send’. No matter how large your email list is, JIVE!™ automatically extracts the relevant detail from your list, inserts it into the email you’ve crafted and sends it to your recipients and it will look as if you’ve sent an email to each and every one of them individually!
See, with a free JIVE!™ account, it’s not that difficult to appear professional after all
As you begin growing your list of customers, it is likely that you will begin to have different customer segments from within that list.
Instead of sending the same email design template to the all groups, you can consider selecting a different theme for each segment of customers so as to add a touch of variation to your emailing campaigns.
JIVE!™ offers a wide range of pre-designed email templates into which you can simply insert your content and you’re good to go.
We even have designer templates specially created for particular seasons and festivities that will leave your customers wondering if you’ve hired a professional!
All these are complimentary with your Free JIVE!™ account.
If you are sending out emails to a list of people, and whether they actually open the email, read it, and click on any links in the email or take a specific intended action is important to you, then it is imperative that you always test the emails that you are sending out.
Before you send out your email to your entire list, always do A/B testing, or split testing on a sample group first.
This means selecting, say, 10% of your entire list, split this 10% into 2, and send out a separate email to each half.
The 2 emails that are being sent out are identical, except for one variation. This could mean that Email A had one particular subject line, while Email B had a slightly different subject line, and everything else remained the same.
Or, you could keep both subject lines the same, and vary a specific segment within each email.
The point of doing this is to see which email worked better, in terms of open rate or click through rate, then sending that email to the remaining list.
This way, you are constantly improving your email results, and progressively understanding your audience better, knowing what makes them tick and what causes them to take action.
If you are using JIVE!™, simply make use of the ‘Track’ function to observe the results of your split testing. You will become a better marketer in no time.
5 New Christmas Templates you can send out FREE with your free JIVE!™ account.
Tis the season to be jolly … spread the Festive Spirit by sending out a Free e-Greeting Card to your friends, family, customers and associates.
See how to do it in 3 minutes!